What is a screener question and when to use it?

Screener questions act as a gatekeeper, ensuring that the research focuses on the most pertinent and qualified participants, leading to more precise and useful outcomes.

What is a screener question?

A screener question is a type of question used at the beginning of a survey to determine whether the respondent meets certain criteria necessary for the study. These questions are designed to

1. Filter out participants who do not fit the target profile,
2. Ensuring that the data collected is relevant and accurate.
3. Help researchers and organizations to focus their efforts on the right audience.

When to Use Screener Questions?

Screener questions should be used in the following scenarios:

• Targeted Demographics: To ensure that survey participants belong to the target demographic group, such as a specific age range, gender, income bracket, marital status (with kids or without) or profession.

• Usage and Attitude Studies: To identify respondents with particular behaviors, ensuring that the study focuses on relevant participants, for eg, an e-commerce platform would like to focus on understanding those who have conducted online shopping in the past 1 month. 

• Product Feedback: To filter for respondents who have used a specific product or service, enabling more accurate and useful feedback.

How to Set a Screener Questions on Vase.ai?

1. Select a question type -> Screener

If you have more questions about screener questions, feel free to reach out to us so we can assist!