What should I prepare when testing product concepts?

This article illustrates the information required to share with Vase.ai team for managed service concept testing study:

  1. For product concept / storyboard, you can choose to share Image, Video, Text.
    1. Sharing format 
      1. If you are sharing across Image, you can also share additional explanations of the concept. If you are sharing both items, please share across them in a PPT file where we can relate the image and text together. 
      2. Please also share the individual files for the concept, so we can upload it to the dashboard / platform. Please ensure that the photos are in High Resolution files to ensure that it is clear for respondents to view.
    2. Image format
      1. Most survey are answered by respondents through mobile. It will be best to ensure your images are mobile-friendly.
    3. Text format
      1. It will be best to keep your text short, succinct and sweet. You can also use bullet points to illustrate your features and benefits. 
  2. If you are testing any of the following, please share across the list for us to include. It will be best to keep your text short, succinct and sweet.
    1. Product Features 
    2. Product Benefits 
    3. Problems that you would like to validate 
    4. Insights that you would like to validate 
    5. Taglines
  3. You can expect to have a review of how these looks like once we script it on our platform :) 

To help you get inspired, here are some examples : 

Example 1 - Image only concepts 

Screenshot 2024-04-16 at 11.08.44 PM

Example 2A - Description with images 

Screenshot 2024-04-16 at 11.09.34 PM

Example 2B - Description with images

Screenshot 2024-04-16 at 11.07.09 PM

Example 3A - Feature-heavy concepts 

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Example 3B - Feature-heavy concepts 

Screenshot 2024-04-16 at 11.06.53 PM

Example 4 - Concepts with benefits 

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Example 5 - Concepts with benefits through reviews  

Screenshot 2024-04-16 at 11.07.28 PM